Hyderabad, 22 August 2022: Sanjay Vazirani’s Foodlink, one of India’s largest luxury F&B service companies, today announced the launch of ‘Art of Dum’ in Jubilee Hills, Hyderabad. ‘Art of Dum,’ a cloud-kitchen brand, is currently delivering scrumptious food in Bengaluru and Mumbai. It guarantees real food, handpicked ingredients, and adherence to the most outstanding quality and safety standards.

 Art of Dum will provide a variety of authentic flavors prepared in the Dum Pukht method of slow cooking. All the flavors will come in unrivaled, exquisite, environment-friendly packaging, providing Hyderabad food lovers with a posh at-home eating experience. The dish Akhrot Ki Galouti, selected to best suit Hyderabadi foodies & palates, will also be included in " Art of Dum." In addition, several varieties of Biryanis, Kebabs, finely flavored gravies, healthy rolls, and mouth-watering dessert dishes are on the culinary menu.

While talking about the ‘Art of Dum’ launch in Hyderabad and the evolution of the Indian food service delivery market, Mr. Sanjay Vazirani, CEO of Foodlink, said, “We have received a warm welcome from our patrons in Hyderabad. The strategic location of the newly launched cloud kitchen at Jubilee Hills will help us reach out to a broader consumer base. We remain dedicated to providing a distinctive experience to our clients by establishing our special, values-based; Art of Dum" expertise and providing an unmatched customer experience.

 Additionally, we think what distinguishes Art of Dum is our focus on authentic flavors, strict adherence to cooking methods, and smart, sustainable packaging. We look forward to startling the taste buds of Hyderabad”.Art of Dum uses the unique and distinct & Dum Pukht technique of slow cooking, which is rarely used in the cloud-kitchen style of India, to prepare flavorful and delectable cuisine. Each meal is a treat for the senses thanks to this process, which works like magic to wonderfully integrate the flavors from the numerous spices and herbs.

 The Dum Pukht method requires hours of preparation because it enables the food to absorb its juices and scents, giving diners a genuine and flavorful experience. With Dum Pukht, meals are prepared in sealed clay pots that preserve the food’s flavors, taste, and nutrients, Art of Dum offers a traditional and healthier option. The slow-cooked specialty dishes, such as; Dal Makhani, Dum Handi Ka Gosht, and Chulhey Ka Dum Murgh, take close to 24 hours to prepare. The culinary heritage of the royal kitchens of Awadh is honored by the creations made by the chefs using the slow cooking method known as Dum Pukht, known for its robust aromas and flavors.

 The premium packaging supports sustainable and healthy living with a zero-plastic policy; reusable top-grade glass jars, clay handis, and steel cutlery complete the at-home luxury eating experience. Additionally, Art of Dum promotes package reuse and recycling to reduce plastic waste and pollution. The Art of Dum’s Jubilee Hills Cloud Kitchen will be serviceable in areas like Sri peddamma talli temple, Gayatri hills, Journalist colony, Navanirman Nagar colony, Prashasan Nagar, Huda enclave, CBI colony MP and MLAs colony, Kavuri hills, Shaikpet, Banjara hills, Rajbhavan road, Panjaguta, Srinagar colony, Yousuf guda, Madhura Nagar colony, and Tolichoki.

About ‘Art of Dum’:

 

‘Art of Dum,’ a cloud kitchen brand, is the latest offering from the house of Foodlink, a

Leading: B giant in India and UAE. The brand offers authentic Dum Pukht cuisine inspired by the 300-year-old culinary heritage of the North-West Frontier Province. ‘Art of Dum’ features the flavor repertoire of the royal kitchens of the kingdoms of undivided India. It

recreates the charm of the traditional clay pots & tandoors with simple, nomadic flavors.

The recipes pay homage to the finesse and art of the legendary Khansamas. The brand is a

celebration of authentic classics, secret recipes, Dum Pukht cooking techniques, and most

importantly, the love and passion with which the chefs create their masterpieces.