Pune, 23 March 2022: Eatally, is an artisanal ice cream business based out of Pune. Founded by Akshay Bhagwat, the brand initially started selling their products directly to outlets but, the B2B model did not work for them. During the pandemic, the brand discovered a rising demand for online orders and home-delivered goods. Eatally then decided to launch the business in the online DTC space via the Instamojo e-commerce platform. Today, all of Eatally’s orders are collected through Instamojo online stores and payments. Instamojo’s ecommerce features and secure payments made the path to entrepreneurship much easier for Eatally

With unique, mouth-watering flavors, Eatally is changing the perception of ice creams and sorbets as we know it! From exotic lavender-honey ice cream to Madras filter coffee flavor, this D2C brand offers a variety of frozen treats to their customers’ doorsteps. Made with raw substances from both India and across the world, their innovative products have won hearts of ice cream lovers for being rich in flavour and absolutely natural in ingredients.

Akshay Bhagwat, Owner of Eatally, said “I wanted to do something different, create something that people will love. As an instinct, we chefs always want to innovate. That’s what motivated me to take the leap to bring something innovative. Thanks to Instamojo I am able to run my business seamlessly with various facilities on offer to grow my business online. It’s a very easy to use platform, all my orders are collected through the Instamojo store. Also I don’t have to worry about my payments because it’s safe and regular. My biggest relief is that, I can focus on my product and innovation, while Instamojo takes care of the rest to set up and run my online business.”

The Instamojo Do-It-Yourself (DIY) e-commerce online store comes integrated with every e-commerce feature available – right from shipping with doorstep pickup and delivery, marketing tools like Email and SMS campaigns, domains, emails and much more. It is simple to use; no developer help required and offers advanced e-commerce services at affordable prices along with a free learning platform called mojoVersity for businesses to grow and gain visibility.

Sampad Swain, CEO & Co-Founder, Instamojo, said “We work very hard to ensure our merchants reap great success from their brands, and wish to reach as many aspiring entrepreneurs and small business owners as possible, to inspire them to start their business online. While it may seem simple, there is a lot that goes into running a seamless online business, and we aim to empower DTCs in India to make them aware of the facilities that can be availed to grow and benefit one’s business. Eatally and Mr. Bhagwat have been able to leverage our SaaS services to boost their business function and understand their customers. I am glad we can help such budding entrepreneurs by providing them the right platform and help them achieve their dreams. This is one of many more to come! We will continue to foster the growth of such online businesses and entrepreneurs online, in India”

Instamojo offers unique Do-It-For-Me solutions. If a business does not want to build their store or are not comfortable with DIY services, the Instamojo expert team builds the store with hand-picked features that would support the business’ growth and help them scale. Early 2020, the company acquired GetMeAShop (GMAS), an e-commerce enablement firm backed by Times Internet, and closed its Pre-Series C round of funding in the later part of 2020.