National, 26th August 2022: An idea sparks innovation and has the power to improve countless lives. Identifying and nurturing the changemakers across India, Colors Infinity presents The Inventor Challenge, a one-of-a-kind reality show that provides talented young minds with a unique platform to create path-breaking inventions under the guidance of experienced panellists and mentors. The Inventor Challenge will air on Colors Infinity and stream on The Inventor Challenge YouTube channel from August 27, 2022 at 8:00pm and stream on ‘The Inventor Challenge’ YouTube channel. Vinco Ventures are the international format owners of the show, which is coming to India in a brand-new avatar.

The ‘Inventor Challenge’ panelists comprise eminent personalities from across industries, who will be the backbone of the show. It will see experts Dhruv Madhok and Dhruv Bhasin – co-founders at Arata, a fast-growing internet-driven, personal care brand; Sarover Zaidi —a social design practitioner; and Malini Agarwal  Influencer, TV Host, and Entrepreneur, guide the participants to make their ideas come to life in the form of prototypes. Bhasin and Madhok’s Arata is a personal care brand for skin and hair that uses 100% nature-derived ingredients. A design thinker, Zaidi has extensively worked on religious architecture and urbanism in Mumbai, while Agarwal is a best-selling author and founder of, India’s first Bollywood news, gossip, fashion, and lifestyle blog. The host of the show, Aahana Kumra will be the support system of the inventors, leading & entertaining them, as they turn their ideas into reality.

The Inventor Challenge will see inventors from across the length and breadth of India participating and presenting their ideas. The panellists of the show will interact with the maker community, spot great ideas and select chosen inventors to advance in the show. Of which, two promising inventors will get the chance to be advised by the mentors at a live lab location. Over the course of a week, prototypes of the top two ideas will be made and presented to a consumer focus group, whose responses will help decide the inventor of the week.

Sharing his views about the launch, Anshul Ailawadi, Head – Youth, Music, and English Entertainment, Viacom18, said, “Colors Infinity aims to put the spotlight on Indian ingenuity with its latest original – The Inventor Challenge. The show brings together a diverse set of inventors from across the length and breadth of the country as they compete to make their ideas a reality. We’re thrilled with the ideas we’ve received and excited to present the show to our viewers.”