Hyderabad, April 19, 2021: Instilling positive awareness on road safety habits and safe driving habits in the city, Honda Motorcycle & Scooter India Pvt. Ltd. and Hyderabad Traffic Police today celebrated the momentous 6th anniversary of the Children’s Traffic Training Park in Goshamahal in the august presence of Mr. B. Koteswara Rao (Assistant Commissioner of Police, Hyderabad).
In April 2015, Honda 2Wheelers India in collaboration with Hyderabad Traffic Police inaugurated its first adopted traffic training park across entire South India at Hyderabad. The traffic park developed on the mini-city concept; simulated real road conditions from traffic signals to zebra crossings and speed breakers etc.
Driving road safety awareness in the city, Honda 2Wheelers India today announced that through its daily trainings for all age groups, over 1.3 lac Hyderabadis have been made aware of their road responsibilities in just 6 years! Firmly believing that awareness on road safety should start from young age to make a safer India of tomorrow, Honda has educated over 81,000 kids of Hyderabad. Parallely, Honda’s safety instructors at the traffic park have also educated more than 48,000 new and existing riders, including both males & females of the city on road safety.
Sharing his insights into the impact of the Hyderabad traffic park, Mr. B. Koteswara Rao, Assistant Commissioner of Police, Hyderabad said, “For us, driving responsible road behaviour is an immediate priority. Hyderabad Traffic Police is working on all 4 E’s of road safety – Enforcement, Emergency, Engineering and the most impactful – Education. It is only by spreading education on how to be safe on roads and awareness of road rules & signs, safe road habits etc. that we can build a culture of safety for all road users – be it a rider, pillion, or even a small child crossing a zebra crossing. Six years ago, Hyderabad Traffic Police in collaboration with Honda Motorcycle & Scooter India Pvt. Ltd. inaugurated the traffic park to drive road safety education. We are delighted to celebrate the 6 years of association with Honda 2Wheelers India and look forward to further spreading the culture of safe riding in the city.”
Elaborating on spreading road safety awareness Mr. Prabhu Nagaraj, Senior Vice President – Brand & Communication, Honda Motorcycle & Scooter India Pvt. Ltd said, “For Honda, spreading Road Safety awareness to all age groups has always been a priority as a socially responsible corporate. Exactly 6 years ago, we initiated the Traffic park project in Hyderabad with the full support of Hyderabad Traffic Police. Today, we are delighted to share that we have educated over 1.3 lac Hyderabadis – from 5 year-old children who will be the riders of tomorrow to existing riders, while empowering new female riders journey to become independent riders. In the new normal post COVID too, we continue to cultivate healthy road safety manners through our digital outreach program Honda Road Safety E-Gurukul. In future too, we will continue to make Hyderabad citizens safer on roads.”
Honda’s CSR commitment towards Road Safety:
For Honda globally, road safety comes first. Fulfilling its corporate social responsibility (CSR), Honda has been promoting road safety in India since its start in 2001. Today Honda’s road safety awareness initiative has already spread to nearly 40 lac Indians. Honda’s team of skilled safety instructors conduct daily programmes at its 12 adopted traffic parks across India and 7 Safety Driving Education Centres (SDEC).
Not only this, all 1000+ Honda dealerships across India spread road safety awareness. Honda’s proprietary virtual riding simulator increases the risk-prediction ability of riders; while new customers too are given pre-delivery safety advise (PDSA) before they start riding at every dealership across India.
Additionally, ensuring that learning doesn’t stop in the New Normal, Honda started the digital road safety education initiative – Honda Road Safety E-Gurukul’. Since its start in May’20, this initiative has sensitized 4 lac+ Indians on importance of being aware & responsible road users.