India, 21st December, 2022: Hero Cycles, India’s No.1 cycle manufacturer, has announced the launch of its new e-commerce website to provide consumers with a superlative experience. The website not only promotes a new avenue of growth but also strengthens the brand’s omni-channel presence. The website boasts of some notable features such as a super easy cycle finder to meet the customer’s needs, free doorstep delivery, flexible payment options and pan-India availability. The strength of this website is not just giving a friction free buying experience to users, but also to leverage the 3,000+ dealer partners that Hero Cycles has across India.
The consumers can now make purchase decisions from the comfort of their homes, in just a few clicks! Apart from that the all new virtual expert assistance service is available to assist the consumers with their queries and also understand their requirements to suggest the best variants from the Hero Cycles range of products. Meanwhile, the store locator guides the user to their nearest Hero Sprint Store or Dealer Partner while the order tracking feature provides timely updates on the delivery of their products.
Commenting on the launch, Aditya Munjal, Director, Hero Cycles said, “Our latest & biggest e-commerce website has been launched and would serve as a one-stop shop for the cycling community. With an objective to grow the band of cycling enthusiasts in the country, the website is designed to provide a seamless experience. What makes this even more unique is the fact that this a true omni channel initiative in partnership with our dealers and Hero Sprint Stores which form an extremely important pillar in our journey of over 60 years. We want to increase adoption of cycles & e-cycles across the country and we believe that this website will serve as another milestone in that direction”
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About HMC & Hero Cycles
Hero Cycles is a part of the HMC Group with a $1.2 bn asset base and over 10,000 people across the globe. Incorporated in 1956, Hero Cycles Limited is the largest integrated bicycle manufacturer in the world. The company has a manufacturing capacity of 6 million bicycles per year, a highly integrated network of plants located in Ludhiana (Punjab), Ghaziabad (UP), and Bihta (Bihar) and a state of the art manufacturing facility in Sri Lanka as well. In addition to the aforesaid, the Group has a Design Centre in the UK and also owns UK-based Avocet Sports, Germany-based HNF, and Firefox Bikes in India. While Avocet Sports was Hero Cycles’ first overseas acquisition and marked the company’s entry into the European bicycle market, HNF helped Hero Cycles foray into hi-end Electric Bicycles. Acquisition of Firefox Bikes on the other hand was a strategic move to cement its position in the fast-growing premium bicycling segment in India.
Hero Cycles is a leader in both the standard and premium segments in India, with an overall market share of nearly 43 percent. The company is equipped with state-of-the-art infrastructure and the most modern machinery producing major bicycle components within its premises under stringent quality parameters complying with all global standards. Hero Cycles has a network of over 250 suppliers and 2800 dealerships in India and exports to various countries in the Middle East, Africa, Asia, and Europe. Moreover, Hero Cycles is ISO9001 & ISO14001 Certified by BVC of UK and recognised by the R&D department of the Govt. of India.
The HMC Group also includes auto parts manufacturing companies Hero Motors Ltd, ZF Hero Chassis Systems Pvt. Ltd, and Munjal Kiriu Industries Pvt. Ltd; hospitality arm Munjal Hospitality; luxury home décor products company Oma Living & premium bicycle component manufacturing company Spur Technologies Pvt Ltd.