Hyderabad, 16 November 2022: Doritos, the world’s number one Nacho Chip brand*, has collaborated with Call of Duty®: Mobile to bring a bold new initiative for consumers and gaming enthusiasts. Between now and 31st January 2023, Doritos-loving gamers across India can unlock 100 Weapon XP (Experience Points) cards by using the 15-digit code printed inside every newly designed promotional pack of Doritos.
The offer is valid on all Doritos packs worth Rs 10, 20, 30, 50, and 85 in all three flavours – Nacho Cheese, Sweet Chilli and Masala Mayhem. The newly designed packs are available at Dmart, Reliance, More and 24SEVEN stores, as well as online platforms including Swiggy InstaMart, Amazon, Zepto, Blinkit and Big Basket.
Talking about the collaboration, Ankit Agarwal, Associate Director, Brand Marketing – PepsiCo India said, “We love bringing new and exciting offers for our consumers, and what’s more exciting than one of the world’s boldest brands meeting one of the world’s most popular game franchises! Gaming is something we really want to develop in India. It’s a means for us to deepen our connect with today’s generation through a highly engaging format that is not only booming in the country but has also been successfully leveraged by Doritos globally.”
Doritos, the world’s number one nacho brand, is present in over 55 countries globally. Doritos is targeted at Indian consumers in the 16-to-30-year age bracket, residing in urban and semi-urban centers. Doritos is available in three flavours: Nacho Cheese, Sweet Chili, and Masala Mayhem, and in five price points, at INR 10, INR 20, INR 30, INR 50 & INR 85. The product is available across India through a mix of large format retail chains, online channels, and neighborhood stores.
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Pep+ “Winning with Pep+” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in.