Coimbatore, 10 October 2022: Bharathi Cement Corporation Pvt. Ltd., a group company of  VICAT France, inaugurated its 0.75 MTPA bulk cement terminal in Coimbatore on Monday i.e. 10th Oct’22 to serve the major market of Tamil Nadu and Kerala.  The terminal was inaugurated by Guy Sidos, VICAT Group Chairman and CEO in the presence of  Anoop Kumar Saxena, CEO-VICAT INDIA, and M Ravinder Reddy, Director Marketing.

To strengthen the Southern market strategy, with the start of the new terminal, the company has also launched a new product, QUICKCEM that will cater particularly to the precast and hollow block segment in the respective states.

QUICKCEM is one of the best superior quality new generation green cement  and therefore falls under the premium category. The product is manufactured using the best limestone available in South India with optimum fineness and with a low percentage of Alkalies, chlorides, and magnesia which ensures better durability of the concrete structures. Due to the development of high early compressive strength, QUICKCEM provides a lesser de-shuttering period, high early compressive strength of concrete, and results in saving cement consumption. This newly launched product will be packed in a BOPP bag to deliver dust free bags to customers.

QUICKCEM is ideal for use in the construction of concrete precast structures, residential and commercial projects, and roads, and by major RMC manufacturers, as it will help in making a highly compressive design from concrete. Anoop Kumar Saxena, CEO-VICAT INDIA, said “Bharathi cement has always been a preferred choice of customers in the region where it operates and therefore it is important for the company to proactively address the growing demand. With that objective a new terminal facility is set up and QUICKCEM is launched to maintain competitiveness by improving the service level.”

These initiatives are part of VICAT Group’s low-carbon roadmap aimed at reducing its carbon footprints.

At the launch, Sidos said, “With its rapid infrastructure development and urbanization, India proves to be a key market for our business. By investing in the new terminal we align with our commitment towards India’s progress and growth. Coimbatore Terminal is the 2nd Terminal of VICAT India after Mumbai terminal which was set up in Yr 2018.  The new facility coupled with our entire team at India operations, which is known for its quality consciousness, excellence in operations, and customer service, we endeavour to offer the best quality cement with an excellent service level.”

The Coimbatore terminal is a fully automated packing and distribution facility of 0.75 MTPA capacity and will be operated with only 16 employees.  With dedicated own container wagons and a 24-hour loading facility, the new facility is the first ever in the Indian industry to have end-to-end logistic automation for transportation of Bulk Cement in Containers, that will directly serve customers without any warehouse.  The facility is equipped with infrastructure for loading bags as well as bulk cement for serving the major markets of Tamil Nadu and Kerala. This will enhance customer service level and cost competitiveness in the region.