~Recognises company’s work in the areas of Environmental conservation and Public sanitation~

National, 9th October, 2018: Tata Power, India’s largest integrated power utility won two awards at the ‘7th ACEF Asian Leadership Awards’ for its impactful work in the areas of Environmental conservation and Public sanitation. The company won the Gold and Silver for its work in the conservation of Mahseer fish  under the ‘Best Sustainable Green Initiative’ and its campaign to end open defecation in Jamshedpur under the ‘Best Corporate Community Partnership’ sub-categories respectively.

Over the last four decades, Tata Power is renowned for having successfully bred the Mahseer fish in captivity by working closely with Government agencies and fisheries institutes for responsible re-introductions of the species in the wild. The breeding facility at Walwhan, Lonavala, maintained by the company is open to scientists and students for research and training purposes, thereby, helping build capacities in this specialized field.  Tata Power’s Mahseer Conservation Program has served as an important vehicle for improving the livelihood of local community, particularly women who are seeking a sustainable source of income outside mainstream vocations in the region.

The local community in Jojobera, near Jamshedpur, where the company operates a 550 MW thermal power plant was provided with 8,486 toilets and repaired around 1,200 toilets in the region benefitting nearly 45,000 people directly. Tata Power’s initiative to make Jojobera open defecation free (ODF) can be attributed to the Community Led Total Sanitation (CLTS) initiative which includes skilling masons, ensuring social inclusion by making members of the Scheduled Tribes (ST) major beneficiaries, using fly ash bricks in building toilets, creating new youth entrepreneurs from the SC/ST communities by providing brick making machines and pushing for greater participation of school girls to reverse earlier trends of high drop-outs due to sanitary and safety challenges.

Thanking the jury members for recognizing Tata Power’s efforts, Mr Praveer Sinha, Managing Director & CEO, Tata Power said, “We would like to thank the ACEF Asian Leadership Awards for recognising our initiatives and motivating us to undertake more such activities for our grassroots level workers who have dedicated their lives for improving the quality of life of the community they live in.”

Founded in 2012-13, the ACEF program is organized by a team of professionals from India, Sri Lanka and UAE and is guided by the Advisory Members from Branding, Marketing and Creative Agencies based in India, US, Australia, Singapore, UAE and Sri Lanka. Its programs are focused on Customer Engagement Activities, Branding, Marketing, CSR, Rural Marketing, Properties (Hospitality & Real Estate), HR and are planned for India, Sri Lanka, GCC Continent and Asia Pacific Regions. The award recognises impactful work by businesses in the area of social change through community engagement and is decided by an 11 member jury.