Pune, May 12, 2018: Fiat Chrysler Automobiles (FCA) India, parent of the iconicJeep® brand organized Camp Jeep for the first time in Pune, this weekend. CampJeep® is an extreme off-roading experience organized by FCA across the country that provides enthusiasts and potential Jeep®customers an opportunity to try and test, real time, the superior and world famous 4×4 capability of Jeep® SUVs. The off-roading event is organized at the Podar International School Ground in Wagholi, Pune.
While the visiting guests and their families wait for their turn to drive 4×4 Jeep® SUVs in mud and slush, they can enjoy the premium hospitality in the holding area which includes a comfortable lounge, an American snack buffet counter, play area for kids and a static product display. The classy yet rugged experience has been a big hit in other parts of India.
Commenting on Camp Jeep®, Mr. Kevin Flynn– President and Managing Director, FCA India said, “Camp Jeep® lends customers the opportunity to drive 4×4Jeep® SUVs on exceptionally difficult terrain and witness first-hand the ease with which these legendary SUVs are designed to tackle extreme driving conditions. The 76-year old illustrious Jeep® brand has evolved from buildingpractical, tough but agileoff-roaders for the American armed forces to luxurious SUVs that satisfy present-day aspirations. Even today we keep to this ethos, the Jeep®brand builds SUVs that can ‘go anywhere’ albeit in luxury. In Camp Jeep®, we want customers to actually experience the legendary capability of Jeep®SUVs through the lens of luxury and I am very excited that our customers in Punecan experience our SUVs first hand.”
Camp Jeep® is Jeep brand’s global off-roading property that showcases the legendary off-roading capabilities of Jeep SUVs by driving them in extreme off-road conditions like rock, sand, slush, inclines and tight maneuvers, aided by the Jeep® Active Drive and Jeep®SelecTerrain Management Systems. Customers, who may not attempt driving over such terrains in everyday life can do so in Camp Jeep® in the presence and under the guidance of trained off-road instructors.
Camp Jeep® was first introduced to Delhi-NCR customers in December 2016. Going with the Jeep® brand’s values of freedom and authenticity, Camp Jeep® delivers an earthy but sophisticated customer experience.
Flynn added, “The uniqueness of CampJeep® is that we off-road in a natural habitat. We prefer our SUVs naturally tackling what nature has to throw at them instead of creating a modular off-roading experience. To maximize the Camp Jeep®opportunity further, we have planned to engage with customers across India and will let them have this thrilling experience of driving authenticJeep® SUVs.”