The initiative is part of the Cinépolis’ Pan-India CSR campaign, ‘Let’s All Go To Cinépolis’
Cinépolis, India’s 1st International and the world’s 2nd largest movie theatre circuit organised a special movie screening today in association with Round Table India for underprivileged kids. This initiative is part of Cinépolis’s endeavour to change the lives of young children for the better. This year, Cinépolis treated over 4700 underprivileged children by screening the much-awaited action sci-fi thriller ‘2.0’ at Cinépolis cinemas across 18 cities.
Speaking on the occasion, Javier Sotomayor, Managing Director, Cinépolis Asia said, “Through our CSR initiative ‘Let’s All Go to Cinépolis’, we aim to bring joy and happiness into the lives of the lesser privileged children. Cinema has the power to influence and empower and being a responsible organization, it is our constant endeavor to provide this benefit to the underprivileged children as well’.
Speaking on the partnership, Devang Sampat, Director- Strategic Initiatives, Cinépolis India said, “Our partnership with Round Table India has helped bring our initiative to life in India and has been very successful. This year we have reached out to more children across the nation and we hope to continue and grow these efforts in years to come.”
Commenting on this initiative, Dhruv Dalmia, National President from Round Table India said, “Round Table India & Cinepolis has partnered yet again to bring smiles to thousands of less privileged children across India. Movie is an effective medium to create curiosity and deliver learning to the youth. 2.0 is a marvel in the field of artificial intelligence & high-end graphics which surely increase aspirational value within the children and make them believe in their bright future. The comfort of Cinépolis will definitely give them one of the best experiences of their lives. We are extremely happy that Cinépolis lent its support to make this initiative happen.”
It was truly a memorable experience for many of these children who have never visited a cinema hall in the past and were enthralled with this initiative undertaken by Cinépolis. The screening was followed by a round of refreshments as well as an engaging discussion around the movie.
Cinépolis has been organising this activity in India for the last 5 years and has so far screened movies for 21,690 less privileged children in these years. “Let’s All Go To Cinépolis” is a global initiative undertaken to inspire, educate and brighten the lives of underprivileged children through the medium of movies.